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theMicam: Sneak Peek

theMicam: Sneak Peek

8 Feb, 2018

Portugal continues to strengthen its presence at the biggest footwear exhibition worldwide. In total, 94 companies will integrate the national committee at MICAM, which takes place from 11 to 14 February, and at MIPEL (accessories exhibition).

The presence at MICAM is part of the strategy pursued by APICCAPS and AICEP, with the support of COMPETE 2020 Program, and aims to consolidate the relative position of the Portuguese footwear in external markets.

Since the beginning of the year, approximately 200 companies of the footwear sector are participating in this mega-promotional program at international level, which will result in the presence at over 60 of the most significant specialty international forums.

This February, apart from Milan, Las Vegas, London and Paris are obligatory destinations for the Portuguese companies. Altogether, in just over 20 days, the footwear sector will be in practically 10 professional fairs abroad.

Strong attendance at MICAM
In February, Portugal will register one of the biggest presences ever on a foreign event, in Milan. Overall, the 90 Portuguese companies that will integrate MICAM represent over 8000 jobs and approximately 500 million euros in exports.
At MIPEL, four of the most important Portuguese companies will promote the growing sector of leather goods.
The external promotion is the main priority of the Portuguese footwear industry, which exports over 95%of its production. The presence at the biggest and most prestigious footwear fair worldwide will be, once again, of utmost importance, with an overall expected investment of two million euros. Altogether, over 1600 exhibitors of approximately 50 countries and over 4000 professional visitors will be present at the fair in Milan. Portugal will be, once again, the second largest foreign delegation, only being surpassed by Spain.

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