Under the scope of Paris Fashion Week, Galerie Perrotin, in Paris, have welcomed the confident footsteps of the Portuguese fashion. For the first time, footwear, clothing and jewelry brands’ have put together a presentation of the best that Portugal has to offer.
Altogether, for two days 27 brands exposed their proposals for the next summer, an unprecedented initiative promoted by CENIT – Centro Associativo de Inteligência Têxtil, in partnership with the sectorial associations connected to the fashion universe, such as AORP, ANIVEC, APICCAPS and Modalisboa. Showcase MODAPORTUGAL was the initiative’s name, which was held in Paris and “intended to promote in an innovative way, and in line with the best international practices, not only the label «made in Portugal» but also the brands and design with national signature”, explained Manuel Lopes Teixeira, CENIT’s CEO.
“Galerie Perrotin, an emblematic space in Paris, were the scene of very interesting deals and received relevant professionals of the specialty, who had the opportunity to witness what our country does best”. To Luís Onofre, APICCAPS’ President, “this is a symbolic action that should be replicated in other markets”.
“We challenged CENIT to do something different: to gather the industry and the several sectors with a lifestyle logic”, highlighted César Araújo, ANIVEC’s President. CENIT materialized the National Association of Clothing’s proposal on a full demonstration of what “is done well in Portugal and has good conditions to enforce a signature”. “That is our major challenge: to enforce the «made in Portugal», which is already renowned worldwide. The larger brands already come to Portugal, when they want quality production. However, there is still a long way of growth as private label. It is necessary to enjoy the positive wave the country is going through. Portugal is fashionable. This is the right moment to boost products within a national brand and signature, associated to the Portuguese expertise”, strengthens Manuel Teixeira.
In this first edition, were present clothing brands such as Diniz&Cruz, Litoral, The Board and Vicri, the footwear brands Carlos Santos, Eureka, Nobrand and Senhor Prudêncio and the jewelry brands Bruno da Rocha, Eleutério, Liliana Guerreiro and Mimata.
“For many years, goldsmithery has worked alone on an environment of some secrecy, associated to the use of precious materials. Over the past years, the association’s work has been to bring closer the jewelry and fashion worlds because, as well as clothing and footwear, jewels are personal adornments”, stated Fátima Santos, AORP’s General Director.
There were also exclusive clothes and signed pieces of the designers Filipe Faísca, Kolovrat, Luís Carvalho, Nuno Gama, Ricardo Andrez, Ricardo Preto and Valentim Quaresma. The showcase also had the attendance of lifestyle brands such as APrimitiva, Christophe Sauvat, Fine&Candy, Martinho Pita, O João e a Maria, Pelcor, Stabord and Wo Design.
Altogether, the industries of clothing, footwear and jewelry are responsible for 5.1 million euros in exports and over 140.000 employees.